Slide 1: 
Welcome to the Accessible Technology Webinar Series 
The Accessible Technology Webinar Series is sponsored by the Great Lakes ADA Center and the Pacific ADA Center, both members of the ADA National Network.
The Session is Scheduled to begin at 1:00 pm Central Time
We will be testing sound quality periodically.  The content and materials of this training cannot be used or distributed without permission. This training is funded under award #H133A060097 from the U.S. Department of Education through the auspices of the National Institute on Disability and Rehabilitation Research (NIDRR. For permission to use training content or obtain copies of materials used as part of this program please contact us by email at adata@adagreatlakes.org or toll free (800) 949-4232 (V/TTY) in IL, IN, MI, MN, OH, and WI.  For other all other states call (312) 413-1407

Slide 2: 
Webinar Features
Closed captioning – click CC icon (top of screen) or control-F8 and adjust your screen
Questions - type and submit questions in the Chat Area Text box or press control-M and enter text in the Chat Area.  Please do not use emoticons or hand-raising features during this session

Slide 3: 
Mobile Ability: The Transformational Impact of Wireless Innovation on People with Disabilities.  
Allison Remsen, Executive Director, Mobile Future, September 13, 2011

Slide 4: 
Mobile Future – Who We Are
Mobile Future is a diverse coalition of cutting-edge technology companies, consumers, and non-profit organizations, working to support an environment which encourages investment and innovation in the U.S. wireless sector.

Slide 5: 
Speeding Digital Inclusion
In the U.S., there were 293 million wireless subscribers in 2010 and more than 98% currently have access to 3G services.  Nearly 90% of American adults have a mobile device
85% of the more than 54 million Americans with disabilities reportedly own a wireless device

Slide 6: 
The Role of Accessible Technology
Employment; Healthcare; Education; Public Safety

Slide 7: 
Accelerating Next- Generation Technologies
Captioning; Auto-translation; Front-facing cameras; Voice to text voicemail

Slide 8: 
Challenges and Opportunities
Accessibility
Adoption; Affordability; Innovation; 

Slide 9: 
Key Themes
Robust innovation requires more spectrum
The FCC should consider economic needs
More services for the disability community should go mobile
Modernize the local 911 infrastructure
Foster collaboration between innovators and disability communities

Slide 10: 
Mobile Future
For more information:
http://www.mobilefuture.org/page/-/MobileAbility.pdf

Slide 11: 
Innovation and Access: Rethink Possible. Susan Mazrui, Director, Global Public Policy AT&T Services, Inc.

Slide 12: 
The AT&T Commitment
At AT&T, accessibility is more than a word - it's a pledge to provide products and services our customers need.  AT&T Advisory Panel on Access & Aging (AAPAA).  AT&T Expert Team on Access and Aging
Creative Experience Team (web design), AT&T Human Factors Lab, Diversity, Customer Care, Public Policy, Marketing, Citizenship and Sustainability

Slide 13: 
Public Policy and Human Resources
Enhances Citizenship and Sustainability
Being inclusive of disability and aging supports internal diversity.
Innovation in technology helps students learn and builds strong communities.
Improves Talent Attraction and Retention
Providing accessible technology allows AT&T to recruit from underutilized population base.
Access to technology increases employee retention.

Slide 14: 
Reasonable Accommodations
Productivity Tools; Assistive Technologies; Accessible Design; Universal Design; Procurement
Including accessibility standards in RFIs, RFPs and purchase decisions; Design and development of accessible ICT.  “Nothing about us – without us…”

Slide 15: 
Market Opportunities
People with Disabilities:
Make up a group of more than 54 million in the U.S..  Control over $220 billion in annual discretionary spending.  Are covered by Federal and most State Government rules that require the Procurement of accessible technology
Mature Adults:
Over the age of 50 spent nearly $400 billion in 2003
Are the ONLY wireless segment with market penetration growth potential
Are 2.8 times more loyal to their wireless carriers than the youth market

Slide 16: 
Age & Disability Demographic Trends
Beginning Jan. 1, 2011, the rate of Americans turning 65 will be approximately 10,000 per day.  This pattern is expected to continue for the next 19 years.
The rate of disability increases with age.  Additionally, there is an influx of returning disabled veterans who have survived war-related injuries.

Slide 17: 
Innovation and Access
iPhone 4™ 
VISION 
Braille display support; Screenreading with voiceover; Zoom and Magnify; White on black for higher contrast
DEAF AND HARD OF HEARING
AT&T VL5 (VRS); AT&T AIM Relay; Closed Captioning; Mono Audio; Audible, visible, vibrating alerts
Visual voicemail; TTY Support. Image of iphone	

Slide 18: 
Innovation Makes Aging a Breeze…
EZ to see! Large, bright screen, text and number keys that illuminate
EZ to use! Phone menu displayed in a list for easy selection
EZ to call! Three one-touch buttons to dial frequently called numbers 
EZ to share! Dedicated camera and speaker phone buttons
EZ to hear! Ear speaker designed to work with hearing aids
EZ to hold! Comfortable and stylish design
EZ to do more! High-quality camera that can record video	
Image of flip phone

Slide 19: 
Pantech Ease – General Use
Quick Contact Key – Quickly call or text important contacts or access voicemail.  
AT&T Address Book - Synchronize your contacts between your phone and an online Address book
My Account – quick access to bill balance, data and minutes usage information 
Image of pantech phone showing contact key, screenshot of address book and my account

Slide 20: 
Pantech Ease – Voice Activation
Say a Command – make a call, address a text message or open an application with your voice
Voice Mode – dictate text messages with your voice (training required)
Screen shot of voice mode menu

Slide 21: 
Pantech Ease – Target Specific
Readout Mode – audibly announces callers, text message senders and reads text messages aloud. Pedometer – tracks your steps and get 7 days history. Pill Reminder – create daily, weekly or monthly reminders to take medicine. Screen shot of pedometer, pill reminder

Slide 22: 
Accessibility, Innovation and Sustainability at AT&T
“Accessibility, Innovation and Sustainability at AT&T” by G3ict  (the Global Initiative for Inclusive Information and Communications Technology) http://g3ict.com/

Slide 23: 
Popular Mobile Experiences & Accessibility Applications.  Catharine McNally Founder, Keen Guides

Slide 24: 
50-page transcript. Image of National Building Museum Exterior

Slide 25:
iPod Podcast  iPhone Apps
Video Segment

Slide 26: 
iPod Podcast  iPhone Apps
In 2007, 200 deaf and hard of hearing people tried this prototype and loved it.
Opportunity to use a device that was by general assumption, inaccessible.
The “cool & hip” factor a big player, as it was not a separate, clunky alternative.
Ah-Ha Moment: 
“Hearing” people were requesting to use our accessible solution, because they found it to be more a more independent, familiar, and fun experience. 

Slide 27: 
People with Disabilities as “Trend-Setters”
Technology used to be developed to solve accessibility problems for people with disabilities.
Deaf / Hard of Hearing:

Slide 28: 
Accessible Design
Some of the best products out there are designed with accessibility in mind.
Benefits: 
Broader Market Reach; Cost-effective – Don’t need to go “back in and fix.”
Customer / Brand Loyalty for Inclusion
Image of person using video chat

Slide 29: 
Ahead of the Curve
Questions to consider: 
What are some of the popular habits of the community? 
What worked for specific audiences that can be replicated?
How do people generally interact with their mobile devices?
How can a person with a disability better “fit in” using popular & mobile trends?
How can their lives be improved? Made easier?

Slide 30: 
Accessibility Practices “Discovered”
Now, technology is moving so quickly, that accessibility applications can be drawn from mass use of technology.
Deaf / Hard of Hearing:
Twitter as a “note-taker” at live events.
Intellectual Disabilities: 
iPad’s touch screen is enabling greater independence for people with mobility and intellectual disabilities.

Slide 31: 
How can I make that work for me?
Shift perception to understanding how to use existing - Solutions and practices to draw accessible practices.  Sometimes the answer is right in front of us; no need to think that accessibility comes with a huge price-tag anymore.  The solutions are often within our mobile devices.

Slide 32: 
David Dzumba, Senior Manager, Global Accessibility, Nokia Corp.
The Global Accessibility Reporting Initiative (GARI) http://www.mobileaccessibility.info/ 

Slide 33: 
GARI Project 
GARI is a global initiative promoting awareness of the various accessibility features of phones. The project website is available at: www.mobileaccessibility.info 
Progressively being deployed globally to provide all consumers with access to information to assist in finding an appropriate phone to meet their needs
Project comprises explanatory website and searchable database
From the initial launch in 2008 with an excel template in English and French, the MMF developed a fully searchable database and added new features based on consumer group feedback.

Slide 34: 
GARI Project 
The site is now available in many languages: Currently available in English, French, Spanish, Portuguese, German, Finnish, Swedish, Simplified and Traditional Chinese, Polish, and Arabic
Phones listed as available by Region:
Africa: 30 Models; Asia Pacific: 116 Models; Europe: 132 Models; Latin America:  94 Models; North America: 167 Models.  A full accessibility audit was undertaken by the NCBI Centre for Inclusive Technology in Ireland.  Additionally, recurring stakeholder reviews are held.
There is currently an ongoing survey with stake Holders.  Invitation to submit comments or suggested changes to the Global Accessibility Reporting Initiative (GARI) Database. 

Slide 35: 
GARI Website Statistics 
The GARI site averages over 6,000 unique visits each month and a hit rate of around 50,000 per month.  The vast majority of users are in the United States, followed by Australia, France and other European countries.  China is ranked sixth in the number of visitors accessing the site, which certainly supports the decision to add both simplified and traditional Chinese to the site. 
Not surprising the overwhelmingly most popular content page after the homepage is the “find-phones” page, which is the page that begins the database search. 

Slide 36: 
GARI Website – Learn About Features 
The website is designed to highlight different features that people may want to consider in finding a phone to meet their needs. Screen Shot of Mobile Accessibility Info (GARI) Project 

Slide 37: 
GARI Website – Find a Phone 
To begin searching for a phone, the user goes to the ‘Find Phone’ section. 
User is prompted to select their language and region and what shape of phone they are interested in.  Screen Shot of Mobile Accessibility Info (GARI) Project Find a phone

Slide 38: 
GARI Website – Find a Phone 
They can now select from among the features that may be of interest to them. The Database currently has 93 features with 85 of these being selectable. 
Screen Shot of Mobile Accessibility Info (GARI) Project Find a phone with phone features listed

Slide 39: 
GARI Website – Find a Phone 
Once selections are made, the Database will show those phones that best meet the users selections. It shows a percentage match from 100 through to 50. 
Screen Shot of Mobile Accessibility showing 10 phones

Slide 40: 
GARI Website  - For Stakeholders 
The MMF has introduced a notification feature that allows stakeholders to receive an emailed notification of any new model added to the database – this saves time having to check whether a model has been added. Contact michael.milligan@mmfai.org to receive these notifications.
Other activities ongoing include use of GARI data by stakeholders for integration into their websites.

Slide 41: 
Mobile Accessibility Making mobile phones accessible to the blind and visually impaired, Melanie Endres
Sales Representative, Code Factory

Slide 42: 
Code Factory - Who we are
World-leader in making mobile phones accessible
Screen reader, screen magnifier, and Braille interfaces
Flagship product: Mobile Speak
Symbian, Windows Mobile, BlackBerry and Android
50 countries, 30 languages
AFB and CES award-winner

Slide 43: 
Code Factory – What We Do 
Image of logos Color Recognizer; Mobile Accessibility; Mobile GE; Mobile Speak; Mobile Magnifier; Mobile Daisy Player

Slide 44: 
Mobile Accessibility
Phone; Make calls; Answer calls; Hear the caller ID; Manage your call log
Image of phone

Slide 45: 
Mobile Accessibility
Calendar
Create, edit and delete a calendar entry
View all events per day, week or month
Manage appointments from your Google Calendar account and others share with you

Slide 46: 
Mobile Accessibility
E-mail
Send e-mails
Receive e-mails
Full access to your Gmail account
Image of @ symbol 

Slide 47: 
Mobile Accessibility
Web
Full web browser experience
Jump by the control of your choice to navigate faster to the information of your interest
Bookmark your favorite webpages

Slide 48: 
Mobile Accessibility
Others
Contacts: Manage your contacts, even those from social networks
SMS: Compose and read short messages/ Manage conversations
Alarms: Set your alarms: Where am I? Apps: Access the list of apps installed on your Android phone: Settings: Change ringtone, punctuation verbosity, speed pitch and rate, etc.

Slide 49:
Mobile Accessibility
Image of six phones: Samsung Nexus S; Motorola Droid Pro; Alcatel OT-980; LG Ally; HTC Desire

Slide 50:
Questions; You May Type and Submit questions in the Chat Area Text Box or press Control-M and enter text in the Chat Area

Slide 51: 
Thank you for participating in today’s session. Please Evaluate the session at http://ada-conferences.September132011.sgizmo.com Our 2011 – 2012 Series will be available soon.  Please check back with us at http://ada-audio.org for more information