May 17, 2011 - Buying Tickets: 2010 ADA Ticketing Regulations and You

Slide 1: 
New Ticketing Regulations Image of event tickets 
DBTAC-Great Lakes ADA Center Logo Betty Siegel, Manager of Accessibility, the John F. Kennedy Center for the Performing Arts
Kleo King, Senior Vice President for Accessibility, United Spinal Association
ADA - Audio Conference Series May 17, 2011

Slide 2: 
2010 Revised DOJ ADA Regulations
Title II State and Local Government 28 C.F.R. Part 35
www.ada.gov/regs2010/titleII_2010/titleII_2010_withbold.htm 
Title III Places of Public Accommodation 28 C.F.R. Part 36
www.ada.gov/regs2010/titleIII_2010/titleIII_2010_withbold.htm 
September 15, 2010 – Published March 15, 2011 - Effective (enforceable) ADA Standards for Design www.ada.gov/2010ADAstandards_index.htm 
March 15, 2012 -standards are effective (enforceable) 

Slide 3:
 Who Can Purchase Accessible Seating 
Individuals who need to use accessible seating because:  of a mobility disability their disability requires the use of the accessible features that are provided in accessible seating
Companions

Slide 4: 
What Type of Tickets are Covered 
Single event tickets
Series of events tickets
Season tickets
Subscription tickets
Event packages

Slide 5: 
Highlights Section 1:  Ticket Sales 
Accessible seating defined
Equal opportunity to purchase
Same hours, stages, outlets, methods, terms
Oval callout balloon: Wheelchair/companion seats per ADA Design Standards and companion seats required by regulation
Oval callout balloon: On line Ticketing 

Slide 6: 
Highlights Section 2:  Identification of accessible seating 
Availability 
Location
Features
Same level of specificity
Brochures, maps, etc
Oval callout balloon: Upon request
Oval callout balloon: What is the feature of the accessible seating
Screen shot of website seat selection with accessible seating identified
Screen shot of website seating selection with options for accessible seating in the orchestra, first balcony, and second balcony
    
Slide 7: 
Accessible Features 
Clear floor space
Dimensions of the space
Space is on accessible route
Shoulder-to-shoulder 
Same elevation
Size, quality, comfort, amenities equal to other seating in area
Image of stadium with man sitting in wheelchair

Slide 8: 
Highlights Section 3:  Ticket Prices 
Available at all price levels
Use proportionality
Cannot be priced higher 
Oval callout balloon: Example:  8 wheelchair locations all in the orchestra 
Priced proportionally = 
4 wheelchair locations at $100; 2 wheelchair locations at $50; 2 wheelchair locations at $25
 Oval callout balloon: BUT... IF all are in the BALCONY?  All wheelchair locations are $25
Screen shot of select your own seats, shows ticket prices orchestra $100, mezzanine $50 and balcony $25

Slide 9: 
Highlights Section 4:  Purchase multiple tickets 
Up to 3 companion seats
Contiguous and in the same row
If not, then as close as possible
Same number of tickets
Oval callout balloon: Important if available at time of sale
Oval callout balloon: As anyone else is allowed to purchase, but only 4 contiguous and in the same row 

Slide 10: 
Group Sales 
Seat the group in an area where there is accessible seating so the group is sitting together
Oval callout balloon: If possible
Oval callout balloon: If not possible - divide group so patrons with disabilities are not completely separated from the group 

Slide 11: 
Highlights Section 5:  Hold and Release 
Three conditions all non-accessible seats are:
1) sold out,  
2) Sold out in an area, or 
3) Sold out in a price
Oval callout balloon: Venue defines “sold out”
Oval callout balloon: Reasonable expectation of releasing holds 

Slide 12: 
Series of Event Tickets 
If release accessible locations to person without a disability, that person does not have ownership rights
Prevent automatic purchasing for subsequent years
Provide person with disability chance to purchase prior to next season

Slide 13: 
Highlights Section 6:  
Transfer tickets 
Transfer accessible seating to third parties
Same terms/conditions
 Oval callout balloon: No requirement to relocate non-disabled patrons 
Slide 14: 
Highlights Section 7:  Secondary Market 
Honor tickets acquired on the secondary market
Exchange to comparable accessible location
Oval callout balloon: Any transaction after initial purchase
Oval callout balloon: Important: if available when presented 
  
Slide 15: 
Highlights Section 8:  Prevention of Fraud 
May not ask for proof of disability; May ask for verbal attestation when a single event ticket is purchased and a written attestation for a subscription or series of tickets.
Oval callout balloon: Ex: “Do you or a member of your party have a mobility disability or disability requiring the use of the features of the accessible location.”
May investigate where there is good cause to believe purchase is fraudulent 

Slide 16: 
Resources 
U.S. Department of Justice, Civil Rights Division, Disability Rights Section
www.ada.gov 	800-514-0301 (voice)
Disability Business and Technical Assistance Centers (DBTAC)
www.adata.org/Static/Home.aspx  800-949-4232 (Voice/TTY)

Slide 17: 
QUESTIONS? 
Individuals signed in on the webinar - type questions into the chat area we will relay your questions.
Individuals on the telephone - will be given instructions by the operator and placed into a queue. 
Individuals using real time captioning - type questions in the chat area the captioner will convey the questions for you. 
Individuals participating via streaming audio – may submit questions through the participant question interface. 

Slide 18: 
Presenters 
Kleo J. King, Senior Vice President United Spinal Association, Jackson Heights, New York
kking@unitedspinal.org 
Betty Siegel, Director of Accessibility, The John F. Kennedy Center for the Performing Arts
Washington, D.C. 20566
(202) 416-8727 (voice)
(202) 416-8728 (TTY)
access@kennedy-center.org 
Disclaimer
Information contained in this presentation is for general guidance.  The information in this presentation is not intended to be legal advice nor a rendering of legal advice, opinion or services.  Recipients should consult with their own professional legal advisor. 

Slide 19:
Thank you for participating in today’s ADA-Audio Conference 
ADA National Network Logo Join us for Next Month’s ADA Audio Conference Session Titled 
Reasonable Accommodation Featuring 
Dr. Ellen Fabian, Mid Atlantic ADA Center, University of Maryland
 Dr. Kim MacDonald, Mid Atlantic ADA Center, University of Maryland
June 21, 2011		2:00 PM Eastern
www.ada-audio.org	866-232-1990 V/TTY